diff --git a/Cargo.toml b/Cargo.toml
index 1979c42..07169ee 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -1,10 +1,10 @@
 [package]
 name = "weblog"
-version = "0.3.0"
-authors = ["Rob Watson <rfwatson@users.noreply.github.com>"]
+version = "0.4.0-beta.1"
+authors = ["Rob Watson"]
 edition = "2018"
 description = "weblog is a crate that defines a set of macros for calling `console.log()` and other members of the browser's console API when targeting Wasm."
-repository = "https://github.com/rfwatson/weblog"
+repository = "https://git.netflux.io/rob/weblog"
 keywords = ["wasm", "webassembly", "console", "log", "logging"]
 license = "MIT OR Apache-2.0"
 
@@ -20,6 +20,6 @@ std_web = ["stdweb"]
 
 [dependencies]
 stdweb = { version = ">= 0.4", optional = true }
-weblog-proc-macro = { path = "./weblog-proc-macro", version = "0.3.0", optional = true }
+weblog-proc-macro = { path = "./weblog-proc-macro", version = "0.4.0-beta.1", optional = true }
 web-sys = { version = "0.3", features = ["console"], optional = true }
 wasm-bindgen = { version = "0.2", optional = true }
diff --git a/examples/web-sys/Cargo.toml b/examples/web-sys/Cargo.toml
index 226ae6c..3b8439c 100644
--- a/examples/web-sys/Cargo.toml
+++ b/examples/web-sys/Cargo.toml
@@ -1,7 +1,8 @@
 [package]
 name = "weblog-example-web-sys"
-version = "0.3.0"
-authors = ["Rob Watson <rfwatson@users.noreply.github.com>"]
+version = "0.4.0-beta.1"
+repository = "https://git.netflux.io/rob/weblog"
+authors = ["Rob Watson"]
 edition = "2018"
 
 [lib]
@@ -9,4 +10,3 @@ crate-type = ["cdylib"]
 
 [dependencies]
 weblog = { path = "../.." }
-wasm-bindgen = "0.2"
diff --git a/examples/web-sys/src/lib.rs b/examples/web-sys/src/lib.rs
index 06dfc76..68e9323 100644
--- a/examples/web-sys/src/lib.rs
+++ b/examples/web-sys/src/lib.rs
@@ -10,14 +10,20 @@ pub fn main() {
     console_log!("Hello", "there", "world");
 
     // Various types.
+    console_log!("f32", 1f32, "f64", 2f64);
+    console_log!("u8", 3u8, "i8", 4i8);
+    console_log!("u16", 5u16, "i16", 6i16);
+    console_log!("u32", 7u32, "i32", 8i8);
+    //console_log!("u64", 9u64, "i64", 10i64);
+    console_log!("usize", 11usize, "isize", 12isize);
+
+    // More types.
     console_log!(
-        1.0,
-        2f64,
         true,
         "&str",
         String::from("owned string"),
         Some("an option"),
-        None as Option<i32>,
+        (None as Option<i32>),
     );
 
     // Various levels.
diff --git a/src/console/mod.rs b/src/console/mod.rs
index c80f14c..7594c1b 100644
--- a/src/console/mod.rs
+++ b/src/console/mod.rs
@@ -1,2 +1,4 @@
 #[cfg(feature = "std_web")]
 pub mod std_web;
+#[cfg(feature = "web_sys")]
+pub mod web_sys;
diff --git a/src/console/web_sys.rs b/src/console/web_sys.rs
new file mode 100644
index 0000000..2108093
--- /dev/null
+++ b/src/console/web_sys.rs
@@ -0,0 +1,347 @@
+#[doc(hidden)]
+pub use ::wasm_bindgen;
+#[doc(hidden)]
+pub use ::web_sys;
+
+use ::wasm_bindgen::JsValue;
+
+pub struct ConsoleArg(JsValue);
+
+impl ConsoleArg {
+    pub fn into_inner(self) -> JsValue {
+        self.0
+    }
+}
+
+use crate::ToConsole;
+
+macro_rules! into_jsvalue {
+    ($($n:ident),*) => ($(
+        impl ToConsole for $n {
+            #[inline]
+            fn to_console(self) -> ConsoleArg {
+                ConsoleArg(self.into())
+            }
+        }
+    )*)
+}
+
+// TODO u64 and f64?
+// TODO: impl<'a, T> From<&'a T> for JsValue where T: JsCast ?
+
+into_jsvalue!(bool, f32, f64, i8, i16, i32, u8, u16, u32, String);
+
+impl<'a> ToConsole for &'a String {
+    fn to_console(self) -> ConsoleArg {
+        ConsoleArg(self.into())
+    }
+}
+
+impl<'a> ToConsole for &'a str {
+    fn to_console(self) -> ConsoleArg {
+        ConsoleArg(self.into())
+    }
+}
+
+impl<T> ToConsole for Option<T>
+where
+    T: ToConsole,
+{
+    fn to_console(self) -> ConsoleArg {
+        match self {
+            Some(s) => s.to_console(),
+            None => ConsoleArg(JsValue::undefined()),
+        }
+    }
+}
+
+impl ToConsole for usize {
+    fn to_console(self) -> ConsoleArg {
+        // usize/isize is always 32-bit in Wasm.
+        // But perhaps this should have a guard of some kind.
+        ConsoleArg((self as u32).into())
+    }
+}
+
+impl ToConsole for isize {
+    fn to_console(self) -> ConsoleArg {
+        // As above.
+        ConsoleArg((self as i32).into())
+    }
+}
+
+// It is necessary to expose these wrapper macros in order to pass the $crate
+// meta-variable to the proc macro. This in turn allows the macros to be
+// re-exported from third-party crates without breakage.
+//
+// TODO: a declarative macro to remove the duplication here would be nice.
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_assert as __weblog_console_assert;
+
+#[macro_export]
+/// Call the browser's `console.assert()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/assert)
+macro_rules! console_assert {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_assert! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_clear as __weblog_console_clear;
+
+#[macro_export]
+/// Call the browser's `console.clear()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/clear)
+macro_rules! console_clear {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_clear! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_count as __weblog_console_count;
+
+#[macro_export]
+/// Call the browser's `console.count()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/count)
+macro_rules! console_count {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_count! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_count_reset as __weblog_console_count_reset;
+
+#[macro_export]
+/// Call the browser's `console.count_reset()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/count_reset)
+macro_rules! console_count_reset {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_count_reset! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_debug as __weblog_console_debug;
+
+#[macro_export]
+/// Call the browser's `console.debug()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/debug)
+macro_rules! console_debug {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_debug! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_dir as __weblog_console_dir;
+
+#[macro_export]
+/// Call the browser's `console.dir()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/dir)
+macro_rules! console_dir {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_dir! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_dirxml as __weblog_console_dirxml;
+
+#[macro_export]
+/// Call the browser's `console.dirxml()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/dirxml)
+macro_rules! console_dirxml {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_dirxml! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_error as __weblog_console_error;
+
+#[macro_export]
+/// Call the browser's `console.error()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/error)
+macro_rules! console_error {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_error! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_exception as __weblog_console_exception;
+
+#[macro_export]
+/// Call the browser's `console.exception()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/exception)
+macro_rules! console_exception {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_exception! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_info as __weblog_console_info;
+
+#[macro_export]
+/// Call the browser's `console.info()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/info)
+macro_rules! console_info {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_info! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_log as __weblog_console_log;
+
+#[macro_export]
+/// Call the browser's `console.log()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/log)
+macro_rules! console_log {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_log! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_table as __weblog_console_table;
+
+#[macro_export]
+/// Call the browser's `console.table()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/table)
+macro_rules! console_table {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_table! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_time as __weblog_console_time;
+
+#[macro_export]
+/// Call the browser's `console.time()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/time)
+macro_rules! console_time {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_time! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_time_end as __weblog_console_time_end;
+
+#[macro_export]
+/// Call the browser's `console.time_end()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/time_end)
+macro_rules! console_time_end {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_time_end! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_time_log as __weblog_console_time_log;
+
+#[macro_export]
+/// Call the browser's `console.time_log()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/time_log)
+macro_rules! console_time_log {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_time_log! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_time_stamp as __weblog_console_time_stamp;
+
+#[macro_export]
+/// Call the browser's `console.time_stamp()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/time_stamp)
+macro_rules! console_time_stamp {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_time_stamp! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_trace as __weblog_console_trace;
+
+#[macro_export]
+/// Call the browser's `console.trace()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/trace)
+macro_rules! console_trace {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_trace! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
+
+#[doc(hidden)]
+pub use ::weblog_proc_macro::console_warn as __weblog_console_warn;
+
+#[macro_export]
+/// Call the browser's `console.warn()` function.
+/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/warn)
+macro_rules! console_warn {
+    ($($input:tt)*) => {
+        $crate::__weblog_console_warn! {
+            #![crate = $crate]
+            $($input)*
+        }
+    };
+}
diff --git a/src/lib.rs b/src/lib.rs
index 1644e59..41b0b90 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -74,14 +74,14 @@
 //! ```toml
 //! weblog = { version = "0.3", default-features = false, features = ["stdweb"] }
 //! ```
-//!
+
 mod console;
 
-#[cfg(feature = "web_sys")]
-pub use weblog_proc_macro::*;
-
-#[cfg(feature = "web_sys")]
-pub use ::web_sys;
+pub trait ToConsole {
+    fn to_console(self) -> ConsoleArg;
+}
 
 #[cfg(feature = "std_web")]
 pub use self::console::std_web::*;
+#[cfg(feature = "web_sys")]
+pub use self::console::web_sys::*;
diff --git a/weblog-proc-macro/Cargo.toml b/weblog-proc-macro/Cargo.toml
index 7b5a543..518bb88 100644
--- a/weblog-proc-macro/Cargo.toml
+++ b/weblog-proc-macro/Cargo.toml
@@ -1,8 +1,8 @@
 [package]
 name = "weblog-proc-macro"
-version = "0.3.0"
-authors = ["Rob Watson <rfwatson@users.noreply.github.com>"]
-repository = "https://github.com/rfwatson/weblog"
+version = "0.4.0-beta.1"
+authors = ["Rob Watson"]
+repository = "https://git.netflux.io/rob/weblog"
 description = "weblog is a crate that defines a set of macros for calling `console.log()` and other members of the browser's console API when targeting Wasm."
 edition = "2018"
 keywords = ["wasm", "webassembly", "console", "log", "logging"]
diff --git a/weblog-proc-macro/src/lib.rs b/weblog-proc-macro/src/lib.rs
index 227a8d7..60f72e7 100644
--- a/weblog-proc-macro/src/lib.rs
+++ b/weblog-proc-macro/src/lib.rs
@@ -1,34 +1,46 @@
+//! weblog-proc-macro contains procedural macro definitions for the
+//! [`weblog`](https://crates.io/crates/weblog) crate. See its documentation for more information.
 extern crate proc_macro2;
 
 mod weblog_impl;
 
 use proc_macro::TokenStream;
 use std::iter;
-use weblog_impl::{quote_console_func, ArgMode, ConsoleFunc};
+use syn::parse_macro_input;
+use weblog_impl::{quote_console_func, ArgMode, ConsoleFunc, InputTokens};
 
-/// Call the browser's `console.assert()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/assert)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_assert(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("assert_with_condition_and_data", 1),
-        iter::once(ArgMode::PassThrough).chain(iter::repeat(ArgMode::IntoJsValue)),
-        input,
+        iter::once(ArgMode::PassThrough).chain(iter::repeat(ArgMode::Console)),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.clear()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/clear)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_clear(input: TokenStream) -> TokenStream {
-    quote_console_func(ConsoleFunc::fixed("clear", 0), iter::empty(), input)
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
+    quote_console_func(
+        ConsoleFunc::fixed("clear", 0),
+        iter::empty(),
+        crate_name,
+        args,
+    )
 }
 
-/// Call the browser's `console.count()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/count)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_count(input: TokenStream) -> TokenStream {
-    let name = if input.is_empty() {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
+    let name = if args.is_empty() {
         "count"
     } else {
         "count_with_label"
@@ -37,15 +49,17 @@ pub fn console_count(input: TokenStream) -> TokenStream {
     quote_console_func(
         ConsoleFunc::fixed(name, 1),
         iter::once(ArgMode::PassThrough),
-        input,
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.countReset()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/countReset)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_count_reset(input: TokenStream) -> TokenStream {
-    let name = if input.is_empty() {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
+    let name = if args.is_empty() {
         "count_reset"
     } else {
         "count_reset_with_label"
@@ -54,103 +68,121 @@ pub fn console_count_reset(input: TokenStream) -> TokenStream {
     quote_console_func(
         ConsoleFunc::fixed(name, 1),
         iter::once(ArgMode::PassThrough),
-        input,
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.debug()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/debug)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_debug(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("debug", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.dir()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/dir)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_dir(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("dir", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.dirxml()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/dirxml)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_dirxml(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("dirxml", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.error()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/error)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_error(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("error", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.exception()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/exception)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_exception(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("exception", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.info()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/info)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_info(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("info", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.log()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/log)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_log(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("log", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.table()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/table)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_table(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("table", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.time()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/time)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_time(input: TokenStream) -> TokenStream {
-    let name = if input.is_empty() {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
+    let name = if args.is_empty() {
         "time"
     } else {
         "time_with_label"
@@ -159,15 +191,17 @@ pub fn console_time(input: TokenStream) -> TokenStream {
     quote_console_func(
         ConsoleFunc::fixed(name, 1),
         iter::once(ArgMode::PassThrough),
-        input,
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.timeEnd()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/timeEnd)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_time_end(input: TokenStream) -> TokenStream {
-    let name = if input.is_empty() {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
+    let name = if args.is_empty() {
         "time_end"
     } else {
         "time_end_with_label"
@@ -176,26 +210,30 @@ pub fn console_time_end(input: TokenStream) -> TokenStream {
     quote_console_func(
         ConsoleFunc::fixed(name, 1),
         iter::once(ArgMode::PassThrough),
-        input,
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.timeLog()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/timeLog)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_time_log(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("time_log_with_label_and_data", 1),
-        iter::once(ArgMode::PassThrough).chain(iter::repeat(ArgMode::IntoJsValue)),
-        input,
+        iter::once(ArgMode::PassThrough).chain(iter::repeat(ArgMode::Console)),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.timeStamp()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/timeStamp)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_time_stamp(input: TokenStream) -> TokenStream {
-    let name = if input.is_empty() {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
+    let name = if args.is_empty() {
         "time_stamp"
     } else {
         "time_stamp_with_data"
@@ -203,29 +241,34 @@ pub fn console_time_stamp(input: TokenStream) -> TokenStream {
 
     quote_console_func(
         ConsoleFunc::fixed(name, 1),
-        iter::once(ArgMode::IntoJsValue),
-        input,
+        iter::once(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.trace()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/trace)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_trace(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("trace", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
 
-/// Call the browser's `console.warn()` function.
-/// [MDN](https://developer.mozilla.org/en-US/docs/Web/API/Console/warn)
+#[doc(hidden)]
 #[proc_macro]
 pub fn console_warn(input: TokenStream) -> TokenStream {
+    let InputTokens { crate_name, args } = parse_macro_input!(input as InputTokens);
+
     quote_console_func(
         ConsoleFunc::variadic("warn", 0),
-        iter::repeat(ArgMode::IntoJsValue),
-        input,
+        iter::repeat(ArgMode::Console),
+        crate_name,
+        args,
     )
 }
diff --git a/weblog-proc-macro/src/weblog_impl.rs b/weblog-proc-macro/src/weblog_impl.rs
index 1deb450..8388e64 100644
--- a/weblog-proc-macro/src/weblog_impl.rs
+++ b/weblog-proc-macro/src/weblog_impl.rs
@@ -4,7 +4,11 @@ use quote::quote;
 use std::cmp;
 use syn::parse::{Parse, ParseStream};
 use syn::punctuated::Punctuated;
-use syn::{parse_macro_input, Expr, Result, Token};
+use syn::{bracketed, Expr, Result, Token};
+
+// The maximum number of variadic arguments accepted by web-sys function
+// groups such as `console::log_n`:
+const MAX_VARIADIC_ARGS: usize = 7;
 
 // quote_console_func builds and quotes a call to the browser's console API, based on the
 // provided console function and argument types and the input token stream provider by
@@ -14,7 +18,8 @@ use syn::{parse_macro_input, Expr, Result, Token};
 //
 // * `func`: an object containing the target function name and parameter configuration.
 // * `arg_modes`: an Iterator that will be called once per argument parsed from the input tokens.
-// * `input`: the raw input tokens, as provided by the macro caller.
+// * `crate_name`: an identifier that resolves to the name of the calling crate.
+// * `in_args`: zero or more punctuated expressions passed as arguments by the caller.
 pub fn quote_console_func(
     ConsoleFunc {
         name,
@@ -22,9 +27,9 @@ pub fn quote_console_func(
         is_variadic,
     }: ConsoleFunc,
     mut arg_modes: impl Iterator<Item = ArgMode>,
-    input: TokenStream,
+    crate_name: Ident,
+    in_args: Punctuated<Expr, Token![,]>,
 ) -> TokenStream {
-    let InArgs(in_args) = parse_macro_input!(input as InArgs);
     let mut out_args = in_args
         .iter()
         .map(|arg| quote_arg(arg, arg_modes.next().unwrap_or_default()));
@@ -34,7 +39,7 @@ pub fn quote_console_func(
     let num_variadic = cmp::max(num_provided - num_fixed, 0);
 
     let ident = {
-        let func_name = if is_variadic && num_variadic <= 7 {
+        let func_name = if is_variadic && num_variadic <= MAX_VARIADIC_ARGS {
             format!("{}_{}", name, num_variadic)
         } else {
             name
@@ -47,7 +52,7 @@ pub fn quote_console_func(
         for _ in 0..num_fixed {
             args.push(out_args.next().unwrap());
         }
-        if num_variadic > 7 {
+        if num_variadic > MAX_VARIADIC_ARGS {
             let variadic_args = out_args.collect::<Punctuated<_, Token![,]>>();
             let ary = quote! {
                 &::std::iter::FromIterator::from_iter(::std::iter::IntoIterator::into_iter(::std::vec![#variadic_args]))
@@ -60,16 +65,19 @@ pub fn quote_console_func(
         }
     }
 
-    (quote! { ::weblog::web_sys::console::#ident(#args) }).into()
+    (quote! { #crate_name::web_sys::console::#ident(#args) }).into()
 }
 
+#[inline]
 fn quote_arg(arg: &Expr, arg_mode: ArgMode) -> TokenStream2 {
     match arg_mode {
         ArgMode::PassThrough => {
             quote! { #arg }
         }
-        ArgMode::IntoJsValue => {
-            quote! { &::std::convert::Into::<::wasm_bindgen::JsValue>::into(#arg) }
+        ArgMode::Console => {
+            quote! {
+                &#arg.to_console().into_inner()
+            }
         }
     }
 }
@@ -104,7 +112,7 @@ impl ConsoleFunc {
 #[derive(Debug, Copy, Clone)]
 pub enum ArgMode {
     PassThrough,
-    IntoJsValue,
+    Console,
 }
 
 impl Default for ArgMode {
@@ -113,12 +121,24 @@ impl Default for ArgMode {
     }
 }
 
-// InArgs is a struct required during parsing of input arguments.
-struct InArgs(Punctuated<Expr, Token![,]>);
+pub struct InputTokens {
+    pub crate_name: Ident,
+    pub args: Punctuated<Expr, Token![,]>,
+}
 
-impl Parse for InArgs {
+impl Parse for InputTokens {
     fn parse(input: ParseStream) -> Result<Self> {
-        let in_args: Punctuated<Expr, Token![,]> = Punctuated::parse_terminated(&input)?;
-        Ok(Self(in_args))
+        input.parse::<Token![#]>()?;
+        input.parse::<Token![!]>()?;
+
+        let bracketed;
+        bracketed!(bracketed in input);
+        bracketed.parse::<Token![crate]>()?;
+        bracketed.parse::<Token![ = ]>()?;
+
+        let crate_name = bracketed.parse::<Ident>()?;
+        let args: Punctuated<Expr, Token![,]> = Punctuated::parse_terminated(&input)?;
+
+        Ok(Self { crate_name, args })
     }
 }