diff --git a/deploy/Makefile b/deploy/Makefile
index e5d212b..8b849e1 100644
--- a/deploy/Makefile
+++ b/deploy/Makefile
@@ -1,4 +1,4 @@
-.PHONY: dev prod inflate lint
+.PHONY: dev prod inflate
 
 dev:
 	@kubectl kustomize --enable-helm dev
diff --git a/deploy/base/deploy-element.yaml b/deploy/base/deploy-element.yaml
index ff1bbf8..2929bd7 100644
--- a/deploy/base/deploy-element.yaml
+++ b/deploy/base/deploy-element.yaml
@@ -26,7 +26,7 @@ spec:
       containers:
       - name: element
         image: vectorim/element-web:latest
-        imagePullPolicy: IfNotPresent
+        imagePullPolicy: Always
         volumeMounts:
           - name: config
             mountPath: /app/config.json